How To Write A Successful Accounting Guest Post
Writing an accounting guest post on someone else's blog, or having someone else write a guest post on your blog, can be a mutually advantageous method to expand your readership and get more visibility for your work.
What Is Guest Posting?
Guest posting can be defined as the process of writing a post on someone else’s blog. Alternatively, if you have a blog or website, you can invite another writer to contribute a post to it, allowing both you and the guest blogger to grow their audience. Guest blogging is a viable content marketing strategy.
5 Benefits of writing Guest Post
As an accounting blogger, guest posting is very important if you really want to build a brand, especially if your blog is new and you are still building your audience and struggling to get traffic from search engines like Google, Bing, etc.
For bloggers and guest posters, there are various benefits to guest posting. The following are some of the benefits of guest posting:
- More traffic: Writing guest posts or hosting guest posts on your blog can be a terrific strategy to drive referral traffic by building links. Both sides profit from increased exposure to new readers, which can help improve domain authority (DA) and page rank (PR). Domain authority is a search engine ranking score that determines whether subjects and keywords are relevant. A blog with higher Domain Authority will rank higher than blogs with lower domain authority.
- Credibility: Writing a guest article for a well-known and reputable blog can help you gain credibility. Guest blogging, in turn, can lead to new opportunities and attract more well-known guest bloggers and high-quality content to your site.
- Brand visibility: The more guest articles you publish, the more your product or service will be visible to a potential consumer base, whether you manage a small business selling products or offer cooking tips online. Guest posting can be a source of free internet marketing, and visibility can generate sales and subscriptions.
- Backlinks: These are links to your blog from other sites. Backlinks can be inbound or outbound. Inbound backlinks are links coming to your blog, while outbound backlinks are links flowing from your site to someone's. There are two types of backlinks based on strength: do-follow links and no-follow links. Do-follow link is stronger than no-follow as it pass more strength. Hence, when getting backlinks, make sure they are do-follow and are natural. High-quality backlinks can redirect traffic to your blog via a search engine algorithm.
- Subscribers: If you already have a subscriber base, guest blogging can help you build your subscriber base by increasing your possible client pool.
How to Write an Accounting Guest Blog Post
If you are looking for accounting guest post opportunities from blogs with high DA in your niche, there are various ways to identify guest posting opportunities. Follow these steps to build a guest blogging strategy:
1. Build your brand. Create content for your own website and establish an online portfolio of work before guest blogging. It's important to understand what value you can provide to other sites in order to find prospective guest posting possibilities. Prepare an author bio by making a list of your hobbies and areas of expertise.
2. Search for opportunities. Make a list of potential guest blogging sites and keep them updated. Make a note of which sites actively invite guest bloggers and hunt for guest bylines. Consider your target audience: new startups seeking readership can be a fantastic fit, while high-authority blogs managed by influencers can provide excellent exposure. There are two types of guest post: free guest post and paid guest posting. Paid guest post is a type where bloggers pay to get their contents published on other people's blog, while free guest posting is totally free at no cost. You know which one you want. Bloggers who accept paid guest post charge between $30 and $1000 depending on their domain authority and the client's budget.
Here’s a list of search strings that I personally use to find accounting guest post opportunities for my blog. I also include these strings in my blog's WRITE FOR US page so that people looking for accounting guest posting opportunities will find my blog easily:
- Your Keyword “guest post”
- Your Keyword “write for us”
- Your Keyword “guest article”
- Your Keyword “guest post opportunities”
- Your Keyword “this is a guest post by”
- Your Keyword “contributing writer”
- Your Keyword “want to write for”
- Your Keyword “submit blog post”
- Your Keyword “contribute to our site”
- Your Keyword “guest column”
- Your Keyword “submit content”
- Your Keyword “submit your content”
- Your Keyword “submit post”
- Your Keyword “This post was written by”
- Your Keyword “guest post courtesy of ”
- Your Keyword “guest posting guidelines”
- Your Keyword “suggest a post”
- Your Keyword “submit an article”
- Your Keyword “contributor guidelines”
- Your Keyword “contributing writer”
- Your Keyword “submit news”
- Your Keyword “become a guest blogger"
- Your Keyword “guest blogger”
- Your Keyword “guest posts wanted”
- Your Keyword “looking for guest posts”
- Your Keyword “guest posts wanted”
- Your Keyword “guest poster wanted”
- Your Keyword “accepting guest posts”
- Your Keyword “writers wanted”
- Your Keyword “articles wanted”
- Your Keyword “become an author”
- Your Keyword “become guest writer”
- Your Keyword “become a contributor”
- Your Keyword “submit guest post”
- Your Keyword “submit an article”
- Your Keyword “submit article”
- Your Keyword “guest author”
- Your Keyword “send a tip”
- Your Keyword inurl: “guest blogger”
- Your Keyword inurl: “guest post”
- allintitle: Your Keyword + guest post
Since you are an accounting blogger or manage an accounting business looking for guest posting opportunities, your keyword should be ACCOUNTING. Hence, replace "your keyword" with "accounting", you will find some blogs online interested in offering accounting guest post opportunities.
3. Search for contacts. When you see different accounting blogs offering guest posting opportunities, you can find their contacts through search engines, write for us page, submit guest post page and social media networks. Outreach for guest blogging and editing opportunities is the first step in building relationships that can be extremely beneficial in the long run.
4. Make a pitch for a guest post. Make contact with the blog's owner and propose a guest post. Include a link to your blog, a quick introduction, and a succinct summary of what you can offer. To increase your chances of success, keep your pitch brief and sweet and personalize it. To increase your chances of acceptance, send a guest post enquiry mail through a custom email address such as info@YourBlogName.com instead of the normal Yahoo or Gmail.
5. Write your article. The guest article's length and format will be determined by the blog's guest post standards. Blog owners frequently change the copy to fit a pre-existing template. Bring your assets to the table with confidence, and make sure to include high-quality links and anchor text to aid the blog's SEO (search engine optimization). Please send any additional photographs or screenshots for the article.
6. Monitor the metrics. Keep an eye on the numbers by tracking engagement after the post is live to measure brand awareness. Check the number of social shares and calculate how many readers are from a new audience to see if the piece of content is driving traffic back to your homepage. Various SEO tools, such as Moz or Ahrefs, can help you do that.
How to Host Guest Content
For bloggers in Houston, Texas, who are in the position to seek for guest contributors in their niche for their own blog because of tight schedule or busy with other projects, follow these steps:
- Look for high-quality content. Inviting guest bloggers to your own site is a great way to grow your brand. Look for blogs that have the type of content that your target audience would enjoy. A successful guest blogger has a unique view of a subject area, and great material requires superb design and writing. Make sure their contents are original and have never been published on another blog. Personally, I only accept articles of 1000 words and above on my trendingaccounting.com blog. Aside this blog, I also manage another blog, businessjotter.com You can contact us for guest posting through our WRITE FOR US page.
- Potential bloggers should be thoroughly vetted. If you're in charge of accepting entries, you'll need to become acquainted with possible poster candidates. Get a sense of their writing style, professionalism, and link quality. Go through their social media to check if their followers are responding to their postings. You are effectively endorsing this guest author by inviting them to write a guest article. The best way to choose the proper guests is to go by your own taste.
- Follow the metrics. Keep an eye on the numbers by checking how guest posts perform in comparison to your own pieces to determine the value they add to your site. These figures can assist you in determining which bloggers to welcome back.
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